February 2012
Intermediate to advanced
216 pages
4h 14m
English
Content preview from Content Strategy for the Web, Second EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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3. Solution
WHAT IS CONTENT STRATEGY? Is it a practice? A document? What does it include? Who’s responsible for it? How is it implemented? Can we measure its success?
Your enthusiasm is palpable. We like it. We share it. Let’s dig in.
Re-Envisioning Content
Once we recognize content as a valuable business asset, we start to see it as more than just pixels or PDFs. And once we can identify goals for our content that serve both our organizations and our users, we can start to align our efforts to form a cohesive strategy. That strategy will then help us prioritize our content initiatives, streamline our efforts, and use our resources as effectively as possible.
In this chapter, we will:
• Explain what content strategy is (and is not).
• Examine ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.