4. Alignment

BECAUSE CONTENT TOUCHES just about every area of an organization, strategies only work when everyone is aligned and on the same page.

Alignment starts in the discovery process and continues, well, forever. At the beginning of the content strategy process, alignment is about providing your stakeholders with baseline information about the content, each other, and the strategy process. Then, for the rest of time, it means keeping people up to date, asking for input, and responding to questions. (Yes. Seriously. Forever.)

C’mon, People Now

Alignment isn’t necessarily about creating consensus. It’s about creating a common understanding. But how on earth are you supposed to accomplish that? In this chapter, you’ll learn how to:

• Identify ...

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