February 2012
Intermediate to advanced
216 pages
4h 14m
English
Content preview from Content Strategy for the Web, Second EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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5. Audit
SOMETIMES, WE’LL ASK a conference audience, “How many of you know exactly what you have on your website, where it lives, and who owns it?”
Inevitably, even in rooms of several hundred people, only one or two people raise their hands.
This, friends, is a problem. To make even the most basic decisions about your content—like deciding where to focus your resources and budget—it’s good to know how much content you have, where it lives, what it’s about, and whether it’s any good.
And to know these things, you need to do a content audit.
Seeing is Believing
A web content audit is an accounting of the content your organization currently has online. More often than not, when you’re finished (or even midstream), the results are unbelievably valuable. ...
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