February 2012
Intermediate to advanced
216 pages
4h 14m
English
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6. Analysis
CONTENT DOESN’T EXIST IN A VACUUM. There are forces—both from within your organization and from the outside world—that shape what your content is and what it could be. Business goals, resource constraints, user needs, and competitor activities are just a few things that influence your content in a big, big way.
To make effective recommendations about content, you need to analyze the wild, wide world in which your content lives. So, before jumping into strategy, take the time to ask pertinent, important questions about all the factors that impact your content’s creation, maintenance, and ongoing success.
In this chapter, we’ll discuss different aspects of ecosystem analysis, and why they’re essential to your content strategy efforts: ...