9. People

YOU KNOW WHAT’S GREAT about the Web? There’s always room for more content. And, thanks to the magic of distributed publishing, anyone can do it! Your website can just magically expand to include everyone’s everything. And if stuff starts to get a little disorganized on your main site? Just get a different URL and call it a “microsite”!

Soooo ... how’s that working out for you? Not so swell? Believe it or not, it’s often not the content, itself, that’s the problem. In this chapter, we’ll focus on the people components of the content strategy quad:

Workflow: What processes, tools, and human resources are required for content initiatives to launch successfully and maintain ongoing quality?

Governance: How are key decisions about content ...

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