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Content Strategy for the Web, Second Edition
book

Content Strategy for the Web, Second Edition

by Kristina Halvorson, Melissa Rach
February 2012
Intermediate to advanced
216 pages
4h 14m
English
New Riders
Content preview from Content Strategy for the Web, Second Edition

9. People

YOU KNOW WHAT’S GREAT about the Web? There’s always room for more content. And, thanks to the magic of distributed publishing, anyone can do it! Your website can just magically expand to include everyone’s everything. And if stuff starts to get a little disorganized on your main site? Just get a different URL and call it a “microsite”!

Soooo ... how’s that working out for you? Not so swell? Believe it or not, it’s often not the content, itself, that’s the problem. In this chapter, we’ll focus on the people components of the content strategy quad:

Workflow: What processes, tools, and human resources are required for content initiatives to launch successfully and maintain ongoing quality?

Governance: How are key decisions about content ...

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Publisher Resources

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