Book description
You don’t get to decide which platform or device your
customers use to access your content: they do.
Mobile isn’t just smartphones, and it doesn’t
necessarily mean you are on the move. It’s a proliferation of
devices, platforms, and screensizes – from the tiniest
“dumb” phones to the desktop web. How can you be sure
that your content will work everywhere, all the time?
Karen McGrane will teach you everything you need to get your
content onto mobile devices (and more). You’ll first gather
data to help you make the case for a mobile strategy, then learn
how to publish flexibly to multiple channels. Along the way, you'll
get valuable advice on adapting your workflow to a world of
emerging devices, platforms, screen sizes, and resolutions. And all
in the less time than it takes you to fly from New York to
Chicago.
Table of contents
- Foreword
- Introduction
- Chapter 1: Your Content, Now Mobile
- Chapter 2: Content Before Platform
- Chapter 3: Adaptive Content
- Chapter 4: Strategy and Planning
- Chapter 5: Writing and Editing
- Chapter 6: Information Architecture
- Chapter 7: People and Process
- Conclusion: It Can Be Done
- Resources
- References
- Acknowledgements
- Index
- About A Book Apart
- Colophon
- About The Author
Product information
- Title: Content Strategy for Mobile
- Author(s):
- Release date: April 2013
- Publisher(s): A Book Apart
- ISBN: 9780133432435
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