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Content Strategy for Mobile by Karen McGrane

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CONCLUSION: IT CAN BE DONE

Are you looking dubiously at your desktop web content (not to mention all your content stored in PDFs, Flash videos, and hieroglyphic scrolls) and wondering if it will ever be possible to get it all on mobile?

You can. And you will. Because one day you’ll realize it’s not a nice-to-have. It’s a necessity.

Cancer.org did it

The American Cancer Society (ACS) publishes cancer.org, a website aimed at helping people prevent cancer, detect cancer early, get support and treatment, and contribute to the fight against cancer.

If ACS were like most organizations, they might have thought the following:

“Not that many people are visiting cancer.org from their mobile browser.” Or, “Surely the desktop website works well enough for ...

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