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Content Strategy for Mobile by Karen McGrane

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ANY CONVERSATION about mobile seems to focus on these debates:

  • Should we design a mobile website or a native app?
  • Should we build separate apps for iOS and Android? What about building apps on other platforms, like Windows?
  • Should we plan a responsively designed website that will adapt across desktop, tablet, and phones?
  • Should we create a separate mobile website, with its own set of custom-designed templates?

From a design and development perspective, the answer to these questions is: it depends. There are good arguments in favor of each of these options. Speed, gestures, polish, discoverability, search, sharing, accessibility—all these ...

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