ANY CONVERSATION about mobile seems to focus on these debates:
- Should we design a mobile website or a native app?
- Should we build separate apps for iOS and Android? What about building apps on other platforms, like Windows?
- Should we plan a responsively designed website that will adapt across desktop, tablet, and phones?
- Should we create a separate mobile website, with its own set of custom-designed templates?
From a design and development perspective, the answer to these questions is: it depends. There are good arguments in favor of each of these options. Speed, gestures, polish, discoverability, search, sharing, accessibility—all these ...