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Content Strategy for Mobile by Karen McGrane

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“Get your content ready to go anywhere because it’s going to go everywhere.”

—Brad Frost (http://bkaprt.com/csm/41)

Adaptive content is more than just “mobile.” It means getting your content into a format so you can share and distribute it to any platform you want. It means you can get your content onto platforms you control—and platforms you don’t. It even means you’ll have a fighting shot at getting your content onto platforms that haven’t been invented yet.

Rich Ziade, CEO of Readability, told me that he thinks this problem is even bigger than mobile:

The mobile browser is no longer the sole destination of the hyperlink. Stuff opens ...

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