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Content Strategy for Mobile by Karen McGrane

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“LOFTY AMBITIONS,” you might be thinking, “but it will take a long time to make this happen.” If your organization is already challenged with maintaining and managing its web content, adding mobile into the mix can be daunting. The gap between where you are and where you want to be may feel insurmountable.

That’s why we call it strategy.

This isn’t about describing a vision for where you should be on mobile, and then feeling like a failure because you can’t get there tomorrow. The goal is to clearly articulate where you want to be, and then take meaningful steps in that direction. The only way you’ll get there is if you have a clear picture ...

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