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Content Strategy for the Web by Kristina Halvorson

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5. Analysis

NOW THAT YOU’VE DONE YOUR AUDIT, it’s likely you have a ton of ideas about what to do next. Why not just jump right in?

Hold on there, chief. You’ve reached the most crucial, important point in your content strategy project life cycle. Take a deep breath, and let’s talk calmly about what to do next.

Before taking any action, you must—repeat, MUST—take the time to ask important, pertinent questions about your content and everything else that could possibly have impact on its creation, delivery, and governance.

If you can understand the world in which your content lives, you’ll be better positioned to make strategic recommendations that can actually be successfully implemented.

No Time or Budget for Analysis? Find It ...

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