6. Strategy
IN CHAPTER 3, DISCIPLINE, you learned the real meaning of the word “strategy”: a holistic, well-considered plan for obtaining a specific result.
If a strategy is a road map to get you from where you are to where you want to be, before you can make that plan, you need to understand exactly where you are now. The last chapter showed you how to analyze your current content landscape and ecosystems. Because of your hard work, you’re ready to create an achievable, actionable plan to make your wildest content dreams come true.
It’s time to create a content strategy.
Your Content Strategy = Informed Recommendations
Your content strategy documents recommendations about how to create, deliver, and govern web content.
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