Content Strategy for the Web

8. Writing

IN CHAPTER 3, we defined content as text, data, graphics, video, and audio. So why am I singling out writing in a book about content strategy?

What I actually want to talk about is the person who’s doing the writing: The web writer. Here are just a few of the many reasons:

• The majority of the online content that helps our audiences find information and complete tasks is still text.

• Many content strategists take on the role of the web writer on some projects—which can confuse stakeholders about the strategist’s primary role.

• Web writers are more directly affected by content strategy than any other web team member.

In the context of content strategy for the web, the role of a web writer merits examination, definition, ...