10. Measurement
YOUR WEB CONTENT is your prospects’ first impression of you, your customers’ lifeline to your organization, and shapes potential employees’ opinions about what it might be like to work for you.
Measure what’s happening and how improvements affect content performance, and you’ll win the support and funding necessary to give your audiences the content they deserve.
Making the Case for Content
Just asking for resources to work towards “better web content” is not going to get you anywhere with internal stakeholders. Yes, qualitative user research will demonstrate improvement (or not). If people like what you’re doing, it’s easy to assume that good things will follow. But a critically important part of identifying ...
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