The Bridge From Data to Design

The Wall Walk


At the core of innovation is immersion in the world of the user. Having produced the Affinity Diagram and consolidated models tuned to reveal insights and issues, the team is ready to use the models to drive design thinking. In this chapter we describe the Wall Walk, a process whereby the team interacts with the consolidated data, letting it stimulate initial design ideas. The Wall Walk is a time-tested process for ensuring that the data collected drives invention.


Business analysis; Cool concepts; Data visualization; Design; Design thinking; Design workshops; Human–computer interaction (HCI); Human–machine interaction; Ideation; Innovation; Marketing; Mobile design; Product design; ...

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