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Contextual Design, 2nd Edition by Hugh Beyer, Karen Holtzblatt

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18

Prioritization and Rollout

Abstract

Choosing what to put into each release is a design and communication challenge—the cross-functional team, including additional players from development and marketing, must come to a shared understanding of what to release. Prioritization works best when it is based on what is of true value to the customer, what will make enough splash to be worth shipping, and what is doable technically in the time available. In this chapter we describe how to partition the validated User Environment Design into reasonable releases while keeping the user's practice, UI design, and overall system structure coherent. With an agreement in hand, the different organizational functions can work in parallel to ship the release.

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