A critical driver of success for product teams is to be able to organize the team and the project effectively. In this chapter we describe how to set the project's scope and focus to map the business mission and willingness to innovate. We describe how to put your team together, considering both cross-functional roles and the leadership needed on the team to ensure success. We describe how to plan who and how many people to interview, how to gather data in challenging situations, and how to schedule the work. We end with a discussion of how to manage the team. This is a practical chapter to help you get your project started.