Contextual Design, 2nd Edition

Acknowledgments

When we first started our consulting business we said we’d run the company until we put ourselves out of business—until the industry come to accept the primacy of user data in the design process and indeed, the primacy of product design itself—deliberate design of the structure of the product and the user experience. Well, InContext is still in business today but our goals have largely been met—the field of user experience design is real and companies know they need this function. Not every company has the skill and not every product or IT organization knows the power of designing with data—but they know that it is now an expected part of product design. Much has happened in the last 19   years since the first book was printed. ...