Contextual Embeddedness of Women's Entrepreneurship

19 The lean scientific canvas method

A proposal to foster women's entrepreneurship in Mexico

Verónica Ilián Baños Monroy, José Manuel Saiz-Álvarez and Edgar Rogelio RamíSolís

The business model as a concept is not only part of the academic language but also many practitioners, consultants and entrepreneurs recently use it in their businesses. In this sense, Alexander Osterwalder, founder and consultant of Strategyzer, and Yves Pigneur, a professor at the University of Lausanne (Switzerland), both define the business model canvas (BMC) as the way how an organization creates, delivers, and captures business value (Osterwalder & Pigneur, 2010). This model offers the possibility of fitting a firm’s business model in nine boxes or blocks: key partners, ...