November 2011
Intermediate to advanced
256 pages
6h 35m
English
book
Contextual Pricing: The Death of List Price and the New Market Reality
by Robert Docters, Michael Barzelay, John G. Hanson, Cecilia Nguyen
Content preview from Contextual Pricing: The Death of List Price and the New Market RealityBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 11
Higher Return: Introductory Pricing Strategies
Let us always meet each other with a smile, for the smile is the beginning of love.
—MOTHER TERESA
Now that your company has a product or service ready for market, how can you use price to attract the attention of buyers and propel them to buy your product?
Two factors determine the success of an introductory pricing plan: knowledge and timing. By its nature, a new product is unfamiliar to potential buyers, and the burden of familiarization is on the seller. Precisely how your company should shape its introductory price will vary with each product, but while the application varies, the framework for success does not.
The good news is that the seller begins with an advantage. Sellers should ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.