November 2011
Intermediate to advanced
256 pages
6h 35m
English
book
Contextual Pricing: The Death of List Price and the New Market Reality
by Robert Docters, Michael Barzelay, John G. Hanson, Cecilia Nguyen
Content preview from Contextual Pricing: The Death of List Price and the New Market RealityBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 14
Cheap and Cheerful Pricing Tools
Answer:…we put that question to the National Association of Insurance Salespersons Heavily Armed with Graphs.
Question: What was their answer?
Answer: They are surrounding your house right now.
—DAVE BARRY, MONEY SECRETS
Implementing a pricing tool into a company requires more than a smart algorithm. It must link to the market being addressed and to the specific price drivers relevant to the company. In short, some degree of customization is inevitably required for a tool to produce a useful pricing output. The customization requires that the tool be able to:
Match the workflow and expectations of the ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.