Chapter 16
An Enabling Systems Architecture
It would appear that we have reached the limits of what it is possible to achieve with computer technology, although one should be careful with such statements, as they tend to sound pretty silly in five years.
—JOHN VON NEUMANN
Throughout the past 10 years, strategic pricing has been a top priority for many companies. During this time, companies have made significant investments in their enabling processes and systems architecture to ensure that the bottom-line benefits of their pricing strategy are truly sustainable and have become deeply embedded in business operations.
High-performance companies have adopted sophisticated pricing solutions not only as a means to achieve significant and quantifiable ...
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