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Control the Conversation by Maryann Karinch, James O. Pyle

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CHAPTER 5

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ANSWER ENHANCERS

Keywords and body language are the two primary answer enhancers. It's important to look at both of them from the “reading” and the “using” perspective. You spot keywords in the question as well as introduce keywords into the answer; you read the questioner's body language and use your own to reinforce your message.

IDENTIFYING KEYWORDS

In the context of search engine optimization, “keyword” has a definition that is more specific than ours. In the broadest sense of the concept, keywords serve as a key to understanding the meaning of something that has been expressed. They carry significance in a question or statement ...

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