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Control the Conversation by Maryann Karinch, James O. Pyle

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CHAPTER 9

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MEDIA INTERVIEWS

Before a long radio interview on a book about sex after cancer that she wrote with a physician,1 Maryann got a set of ten questions she would be asked during the broadcast. She was working on this book at the time and made a concerted effort to prepare for the interview by crafting answers covering all four subject areas. One example is: “How did you go about researching this topic?”

We spent a weekend brainstorming and then created a detailed outline for the book and a plan to finish the research in three months. We listed every issue we thought readers would want this book to cover—from psychotherapy to sex toys. ...

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