Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits

Advance Praise for Convergence Marketing

“The current approaches to communication are no longer enough—the world is saturated with too many messages that overwhelms consumers. Today’s marketing communications have to work harder and be more effective than ever before. Convergence Marketing guides you through an intuitive approach that turbo-charges your messages, delivering greater impact and leverage of your marketing investment.”

—Merle Marting, Senior Vice President, Global Business, TaylorMade

 

“Richard Rosen has been a pioneer in bringing the science of direct together with the art of brand. Convergence Marketing is a high velocity tour of market tested techniques for combining advertising that moves you with brand direct discipline that compels customers to action.”

—Robert L. Solomon, Senior Vice President & Chief Marketing Officer, Outrigger Enterprises Group

 

“Convergence Marketing is a ‘must read’ for anyone involved in advanced TV advertising struggling with the disconnect between Media and Creative. As TV advertising becomes more targeted and measurable, it is imperative that these two worlds come together around common objectives. Convergence Marketing provides the road map.”

—Tony Coulson, Director, Comcast Spotlight

 

“Rosen combines real world experience with visionary thinking to create an actionable road map to marketing success. Marketers looking to dramatically improve their campaign effectiveness and simultaneously break down organizational silos should read ...