Index
A
Abbreviations, 56
Accessibility in public relations, 195
Acronyms, 57
Actualities, 62
Advergaming, 174
Advertising, 163–182; see also Consumer driven advertising; Instant messaging (IM); Mass media advertising; Multimedia advertising
blogs, 175
and digital media, 176
evolving definitions of, 164–165
exercises, 182
broadband, 170
chat rooms and discussion groups, 171–172
e-mail, 171
paid search marketing, 170–171
Webcams, 172
Agenda setting, 187
Ambient sound, 62; see also Natural sound; Wild sound
Anderson, Mark, 121
Arrow Tool, in FCP, 138
Assignment editors, see multimedia assignment editors
Attribution of sources, 60
Audiences
size of and advertising ...
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