August 2005
Beginner to intermediate
240 pages
5h 59m
English
Content preview from Convergent Journalism an IntroductionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,







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Index
A
Abbreviations, 56
Accessibility in public relations, 195
Acronyms, 57
Actualities, 62
Advergaming, 174
Advertising, 163–182; see also Consumer driven advertising; Instant messaging (IM); Mass media advertising; Multimedia advertising
blogs, 175
and digital media, 176
evolving definitions of, 164–165
exercises, 182
broadband, 170
chat rooms and discussion groups, 171–172
e-mail, 171
paid search marketing, 170–171
Webcams, 172
Agenda setting, 187
Ambient sound, 62; see also Natural sound; Wild sound
Anderson, Mark, 121
Arrow Tool, in FCP, 138
Assignment editors, see multimedia assignment editors
Attribution of sources, 60
Audiences
size of and advertising ...
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