O'Reilly logo

Conversation Marketing by Kevin Lund

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 2

Tell a Story

When you meet someone for the first time and the conversation begins, do you brag about your big home or the cool car you drive, or do you talk about where you're from or what you do for a living? If the former, you're talking about your features; if the latter, you're framing a story about who you are.

All of us, every day, are living out our own life stories. And storytelling is baked into our DNA. We naturally want to pass information on to each other for many reasons, not the least of which is to make sense of things and the world we live in. To make it easier to understand, and to remember the important parts. So, it stands to reason, to have a good conversation, you must tell a good story.

When companies publish content, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required