O'Reilly logo

Conversation Marketing by Kevin Lund

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 9

Get Your Customer Involved

The Internet democratized the selling process, and today people are more interested and tuned in to what their peers and experts say about a product than the spin from a company's paid copywriters. Today's content is shared and consumed as a group, and much of what we like we is based on what others like—which leaves a big role to fill for “influencers” of any kind. The influencers can be your readers who comment, or the people who write the content.

There's now a two-way channel running twenty-four seven, and it's where your potential customers spend more and more time chatting with others and comparing notes about different products and experiences. There was a time when a consumer would hear about a brand ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required