APPENDIX A

Rubber, Meet Road

Conversation marketing is not rocket science. But doing it well is a learned skill set. Here's a consolidated set of the most important tenets from this book to remind you of your content mission as you look to start your own conversations with your audience.

  • Showcase your vulnerability to your customers and win their appreciation for your honesty. Conversations build long-term relationships, not cheap dates. Speak human with them, and they'll return the favor tenfold.
  • It's not how loud you can shout with megaphones, slogans, or noise. The noise gets tuned out. Rather, be mindful of what you say and how you say it.
  • There's only one person sitting on the other side of the screen from you. They might be meeting you ...

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