Skip to Content
Conversation Marketing
book

Conversation Marketing

by Kevin Lund
October 2018
Beginner content levelBeginner
240 pages
3h 51m
English
Career Press
Content preview from Conversation Marketing

APPENDIX A

Rubber, Meet Road

Conversation marketing is not rocket science. But doing it well is a learned skill set. Here's a consolidated set of the most important tenets from this book to remind you of your content mission as you look to start your own conversations with your audience.

  • Showcase your vulnerability to your customers and win their appreciation for your honesty. Conversations build long-term relationships, not cheap dates. Speak human with them, and they'll return the favor tenfold.
  • It's not how loud you can shout with megaphones, slogans, or noise. The noise gets tuned out. Rather, be mindful of what you say and how you say it.
  • There's only one person sitting on the other side of the screen from you. They might be meeting you ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Location-Based Marketing

Location-Based Marketing

Gérard Cliquet, Jérôme Baray
Marketing Myopia

Marketing Myopia

Theodore Levitt
Do It! Marketing

Do It! Marketing

David Newman
Marketing to Millennials

Marketing to Millennials

Jeff Fromm, Christie Garton

Publisher Resources

ISBN: 9781632658692