NOTES

Introduction

1. Stanley Bing, “The New ABCs of Business,” WSJ.com, April 11, 2014, www.wsj.com/articles/the-new-abcs-of-business-1397255723.

2. “Digital Marketing: The What, Who, How and Why of Digital Marketing,” eLink.io, September 19, 2017, https://blog.elink.io/digital-marketing/.

3. “Content Marketing Statistics and Trends—2017,” point visible.com, www.pointvisible.com/blog/content-marketing-statistics-and-trends-2017/.

4. Laila Cabo, “Make Me Cry: The Story Behind Wrigley Gum & Haley Reinhart's Unforgettable ‘Sarah & Juan’ Ad,” Billboard.com, October 21, 2015, www.billboard.com/articles/videos/popular/6737465/wrigley-gum-haley-reinhart-cant-help-falling-in-love.

5. Jacqueline Howard, “Americans Devote More than 10 Hours a Day to Screen ...

Get Conversation Marketing now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.