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Conversation Marketing by Kevin Lund

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BIBLIOGRAPHY

“10 Stats That Show Why User-Generated Content Works,” DNMNews.com, October 16, 2015, http://www.dmnews.com/content-marketing/10-stats-that-show-why-user-generated-content-works/article/444872/.

“2018 B2C Content Marketing Benchmarks, Budgets, and Trends—North America.” Slideshare.net. December 5, 2017. https://www.slideshare.net/CMI/2018-b2c-content-marketing-benchmarks-budgets-and-trends-north-america-83409149.

Allen, Woody. Play It Again, Sam. Film. Directed by Herbert Ross. New York City: Paramount Pictures, 1972.

Bahadur, Nina. “Dove and Twitter Launch #SpeakBeautiful To Change the Way We Talk About Beauty Online.” Huffpost.com. February 19, 2015. https://www.huffingtonpost.com/2015/02/19/speakbeautiful-dove-social-media_n_6713960.html ...

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