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Conversation Transformation: Recognize and Overcome the 6 Most Destructive Communication Patterns by Anita Simon, Amy Yeager, Ben Benjamin

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6Question Traps

The only thing more dramatic than Ricardo Garza’s rise to success and influence was the speed with which it all seemed to be falling apart. Ricardo had been the pride of the HG Biotech sales division, a superstar with an entrepreneurial spirit, keen intuition, and a wealth of creative ideas. Given his outstanding performance as an account executive in Latin America, he’d been the natural choice to lead the company’s push to develop a major new market in Europe. He was quickly promoted to sales director and charged with assembling a team to manage this initiative.

At first, there was every indication that Ricardo would excel in his new role. His reputation and charisma helped him attract an impressive group of talented, independent-minded ...

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