August 2008
Beginner
208 pages
3h 32m
English
book
Conversational Capital: How to Create Stuff People Love to Talk About
by Bertrand Cesvet, Tony Babinski, Eric Alper, Sid Lee
Content preview from Conversational Capital: How to Create Stuff People Love to Talk AboutBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 12. Myths
Myths are foundation stories; the meta-narratives that shape and inform our culture. These stories encapsulate who we are, where we came from, and what we aspire to. Because traditional myths contain supernatural and fantastic elements, we sometimes think of them as “pretend stories,” as in the term “urban myth.” Although myths might contain fiction, they invariably reveal some important truth about us.
That’s why, in our view, myth is one of the most important engines of Conversational Capital. If a consumer experience is permeated by myth, it is likely informed by a powerful, coherent story. Stories create resonance and salience and are the basic currency of identity formation. Myths are stories that tell us who we are.
Many ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.