Chapter 5. Getting it Done

“Conversation unites a team around a shared vision. It also brings insights from different disciplines to the project much earlier than a traditional design cycle would allow. As new ideas are formed or changes are made to the design, a team member’s insight can quickly challenge those ideas in a way the designer alone might not have recognized.”

—Jeff Gothelf, Lean UX

To create more conversational, human-centered systems, we need to work in a more conversational, human-centered way. This is a challenge because the way we do business is still largely driven by documentation and hierarchy. Doing business requires a certain amount of both. ...

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