Conversion Optimization

Conversion Optimization

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Released March 2011
Publisher(s): O'Reilly Media, Inc.
ISBN: 9781449316457

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Video description

When it comes to conversion optimization, many questions come to mind: How should you design a particular page on your website? Which visitor flow should you consider? What copy or content should you develop to generate the most revenue from your website? Ultimately, the biggest impact on you bottom line relies heavily on choosing the right website design, visitor flow and copy. But what process should you follow and where should you start? While designing websites involves a great deal of art, pairing that with a scientific approach guarantees to deliver a higher ROI.

In this webcast, you will:

  • Examine real life case studies with before and after designs that generated uplifts in conversion rates

  • Discover the proven process used to by top internet retailers & lead generation websites to increase revenue by 65%

  • Learn about the six elements that impact visitor's persuasion online

  • Uncover how to address different visitors' persona using different copy and design elements

  • Find how to handle different buying stages on your website

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    Product information

    • Title: Conversion Optimization
    • Author(s):
    • Release date: March 2011
    • Publisher(s): O'Reilly Media, Inc.
    • ISBN: 9781449316457