The world is changing. You now have the ability to learn more and more about individuals and cater to their needs and wants. As time goes on, everything around us will become more and more customer-centric. Whether you’re a small-business owner or work for a Fortune 100 corporation, you and your company can benefit from using Holistic Conversion Rate Optimization strategies to get as close as you can to converting every click. If you don’t move with the world and start using the tools available to target individuals and split test your ideas, you will fall behind all the other companies that do. It’s less about using the data and systems and more about innovating how you use them. The most successful companies will focus in on their targets and build marketing around the individual.
I hope you see by now that conversion rate optimization is far more than simply tweaking and testing web pages. It’s all about crafting holistic marketing around the customer. The customer-centric web strives to cater to every individual as much as possible. Creating your sales funnels, web pages, e-mail, and all your marketing with the individual customer in mind first is the best way to increase your conversion rates. Just in case I haven’t said it enough, no matter what you do, always be sure to split test and use your data wisely.
You may be wondering, What are the next steps? How do you put these techniques into action? I’ve created the skills labs specifically ...