Cool Infographics: Effective Communication with Data Visualization and Design

Relevance is a search engine's holy grail. People want results that are closely connected to their queries.

—MARC OSTROFSKY, GET RICH CLICK!

Infographics and SEO

Normally, the objective of an online infographic design project is to increase traffic and links to the company website. The company that publishes an infographic wants to build the awareness and equity of its brand (or product) and increase its position in search engine results related to its business.

This is the realm of Search Engine Optimization (SEO) strategies, and in the last few years infographics have become a powerful content tool for companies to employ that encourages site links and increases their overall site relevance. When a company publishes an engaging, well-designed infographic on its site, many people post it on their own sites with links back to the company and share it within social media with their own networks of friends and followers.

Search engines calculate a score for a web page's credibility and authority as one way to quantify its relevance to specific keywords. They use complex, proprietary algorithms that use many different signals. Some of these classify for relevance, others for quality of content, and others for overall importance on the Internet. One of the most famous is the Google PageRank ...