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Cool Infographics: Effective Communication with Data Visualization and Design
book

Cool Infographics: Effective Communication with Data Visualization and Design

by Randy Krum
October 2013
Beginner
368 pages
7h 12m
English
Wiley
Content preview from Cool Infographics: Effective Communication with Data Visualization and Design

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Good design is good business.

—THOMAS J. WATSON

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Internal Confidential Infographics

Online infographics are the public face of what everyone sees as infographics. They are shared extensively in social media and have been the driving force behind the explosive growth in using infographics and data visualizations to communicate visually over the past few years. Infographic designers can include only designs that have been shared publicly by their clients as a part of their design portfolios.

However, there is a secret, mostly unknown world of corporate infographics used to communicate more effectively inside of companies all over the world. Companies have a ton of internal data that they don't share with the public, but at the same time, they have an essential need to communicate clearly and effectively that information internally. They want their employees to all share the same understanding, so that they are all working toward the same corporate goals. They want to give their investors a clear picture of the state of the business. They want to present compelling stories about their products to their customers.

Infographics and data visualizations are powerful tools to help simplify the understanding of complex corporate data and improve the memory retention of that information by ...

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Publisher Resources

ISBN: 9781118582305Purchase book