October 2012
Beginner
240 pages
7h 58m
English
Content preview from Copywriting, 2nd Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
2
The art of writing great copy
Great copy that gets good results can sometimes be so simple and clear that it looks as if it’s written itself. It attracts the attention of the audience, compels them to take an interest, and guides them as they decide to involve themselves. Writing copy like this is a delicate process, which is not set in stone, so the best approach is to find out what makes the most sense to you by seeing how the professionals do it.
Make sure you take a great brief
Great copy comes from a great brief, and receiving a brief is an active process, not a passive one. While the client or employer may feel that he or she is giving you everything that you require in the brief, it is up to you as the copywriter to take a great ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.