October 2012
Beginner
240 pages
7h 58m
English
Content preview from Copywriting, 2nd Edition
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5
Writing for retailing and products
Large-scale retailing is fast-paced and furious. Time is of the essence and new promotions can be required every week, in multiple forms. Clear, positive interaction with the shopper is the key to success, and this requires strict control and careful management of customer messages. The challenge is knowing who you are writing for and what their mindset is—essentially they are looking for something and you are making it easier for them to find it. In this environment people vote with their feet—all you have to do is keep them on your side. Every retailer has a personality, brand characteristics, and product lines, so if your writing reflects these you’ll be creating maximum customer interest. Products are ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.