Copywriting, 2nd Edition

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Writing for the digital environment

The quality of content on the Internet is one of the most important elements of the digital revolution. Information flows digitally between all of us, day and night, and the only challenge is making real sense of any of it, which is where you come in. Get the copy right at the start and the communication will make sense to your audience. Most digital content is generated by organizations, but increasingly individuals are using the digital airwaves to publicize their messages, and user-generated content from social media platforms such as Facebook, Twitter, and YouTube is beginning to dominate the Internet. Social commentary from Twitter microblogs has influenced behavior on a large scale. As social networking ...