October 2012
Beginner
240 pages
7h 58m
English
Content preview from Copywriting, 2nd Edition
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8
Writing for the digital environment
The quality of content on the Internet is one of the most important elements of the digital revolution. Information flows digitally between all of us, day and night, and the only challenge is making real sense of any of it, which is where you come in. Get the copy right at the start and the communication will make sense to your audience. Most digital content is generated by organizations, but increasingly individuals are using the digital airwaves to publicize their messages, and user-generated content from social media platforms such as Facebook, Twitter, and YouTube is beginning to dominate the Internet. Social commentary from Twitter microblogs has influenced behavior on a large scale. As social networking ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.