O'Reilly logo

Copywriting by Mark Shaw

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

6 Writing for company magazines and newsletters

Company magazines and newsletters communicate regularly with customers or employees with the aim of building positive relationships that contribute to the success of the organization. They often follow a fixed design format, and it is the content – the copy, photography, and illustration – that brings the publication to life. This type of copywriting requires a journalistic approach, combining research with original writing, but it also needs you to use your copy skills to engage your reader and represent your client accurately.

News and features are about content as much as style

Newsletters and magazines serve a number of purposes in the commercial world. Some are designed to establish a brand, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required