6 Writing for company magazines and newsletters
Company magazines and newsletters communicate regularly with customers or employees with the aim of building positive relationships that contribute to the success of the organization. They often follow a fixed design format, and it is the content – the copy, photography, and illustration – that brings the publication to life. This type of copywriting requires a journalistic approach, combining research with original writing, but it also needs you to use your copy skills to engage your reader and represent your client accurately.
News and features are about content as much as style
Newsletters and magazines serve a number of purposes in the commercial world. Some are designed to establish a brand, ...