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Copywriting by Mark Shaw

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7 Writing for websites and digital formats

The future is digital, and it’s already here. Information flows digitally between all of us, all day long, and the only challenge is making real sense of any of it, which is where you come in. Get the copy right at the start and the communication will make sense to your audience. Most digital content is generated by organizations, but increasingly individuals are using the digital airwaves to publicize their messages, and some of these are influencing behavior on a large scale. Now more than ever, the quality of content is the most important element of the digital revolution.

It’s direct marketing, Jim, but not as we know it

The chances are that you are conversant with all forms of digital media, have ...

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