August 2010
Beginner
432 pages
9h 55m
English
Content preview from Corporate Blogging For Dummies®Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 1. Corporate Blogging from Soup to Nuts
In This Chapter
Defining corporate blogging
Delineating a corporate blog from a Web site or a personal blog
Surveying the key features of a blog
Understanding the benefits of a corporate blog
Outlining the best ways to create a successful corporate blog
What is blogging? Blogging is the ability to publish articles via the Web, using platforms that are simple to use. These articles are published in descending order, providing the most recent articles first. Blogs make content easy to publish and easy to find. You read about the distinctive blog characteristics throughout this book.
As social media continues to rise in both popularity and demand, businesses are compelled to join this incredible marketing and communication movement. Blogging is the centerpiece of a great social media strategy because it can lead Internet traffic from various sources into your sales funnel.
Blogging isn't simply about garnering more online prospects, though. Blogging is a strategy that has enormous benefits to organizations well beyond prospecting. Blogging can help leaders communicate the vision of their company to employees, prospects, and shareholders. Blogging can provide a great knowledge base to support your customer service department. Blogging can also spotlight the talent in your organization, giving your company authority in your industry.
Why Blogging Is Different than Your Web Site
Your Web site is an essential part of your online marketing presence. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.