August 2010
Beginner
432 pages
9h 55m
English
Content preview from Corporate Blogging For Dummies®Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 3. Deciding On Your Blogging Goals
In This Chapter
Defining goals for your blog
Calculating your return on investment
Measuring the impact of your blog
A business grows by both increasing revenue and reducing expenses. Your corporate blogging strategy can help either, but you need to decide what your objectives are, how to determine goals for each objective, and how to measure the success of the objectives.
Setting goals may be difficult at first but over time, you'll observe trends in visits, pageviews, and conversions that you can monitor and predict, making goal-setting much easier.
Ultimately, your return on investment for blogging will not be found in the first month or even the first quarter. Each post that you publish may have the information necessary in it to produce revenue for your company, but that revenue may not come today, tomorrow, or next week. Blogging is a strategy that requires time and momentum.
Your blogging strategy may ultimately take months, even a year to realize results — but those results will only continue to grow while you continue to write content. This chapter helps you define your strategy by showing you how to determine your target audience, how to design objectives, and how to estimate your return on investment and evaluate results. Let's get started!
Setting Goals for Your Blogging Strategy
Understanding the business benefits of corporate blogging for your company is imperative. Your blog will have an impact on your company culture, your sales ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.