August 2010
Beginner
432 pages
9h 55m
English
Content preview from Corporate Blogging For Dummies®Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 4. Using a Domain That Matters for Your Corporate Blog
In This Chapter
Putting the company's best foot forward online
Adding search capabilities to a corporate blog
Fitting an online domain to your company's needs
Placing your blog to best advantage
You may have just written a blog entry that will set your industry on its ear or get the masses clamoring for your product. But if the company Web site is so clunky or boring that nobody manages to find your blog, then nobody can see what a fascinating, informative, valuable resource it is for your company, right? Well, the old marketing maxim that "you don't get a second chance to make a first impression" is more relevant than ever when you're trying to make contact on Internet time. Hordes of Web-surfing visitors may land on your company Web site — but how many stay long enough to become customers, or even regulars? How many just glance at your site and zip away to somewhere else? An inviting, attractive site may capture your visitors' attention just long enough to give your blog a chance to start building relationships. An ugly or dull site may repel all those visitors in the blink of an eye. It's worth asking two questions: (1) How will your blog fit into the company Web site, and (2) can your company really afford ho-hum Web design?
This chapter is about giving your corporate blog its best shot at reaching your business audience. Here you can find a perspective that may help you change some in-house minds about the importance ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.