August 2010
Beginner
432 pages
9h 55m
English
Content preview from Corporate Blogging For Dummies®Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 5. Choosing a Blogging Platform
In This Chapter
Determining a budget for implementation
Choosing a platform that fits your company
Assessing blogging platforms
Not all blogging platforms are created equal — and that's great for your organization! If you have competent internal resources with the time and expertise to implement it, a variety of blogging platforms are available for your team to download for free, purchase, or integrate with. If you're a large enterprise without the resources, fantastic Software as a Service (SaaS) vendors can will host and manage the blog — including the infrastructure, backups and software for you. If you're a one-person shop, you still have options.
Blogging platforms come in all shapes and sizes, across all Web technology platforms, and with a variety of costs, from open source with no licensing fees up to enterprise software that can cost more than $100,000 (US). And you'll find everything in between.
Determining Your Blogging Platform
Determining the right blogging solution for your company is critical, but your choice is dependent upon your internal resources, your internal expertise, and your ultimate goals. If your company has the IT resources, search engine optimization experience, analytics expertise, content writers, and online marketing experience for driving inbound marketing strategies, a simple platform like WordPress can be an outstanding platform to deploy.
If your IT team is restrictive and difficult to work with, you don't have ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.