Corporate Blogging For Dummies®

Chapter 5. Choosing a Blogging Platform

In This Chapter

• Determining a budget for implementation

• Choosing a platform that fits your company

• Assessing blogging platforms

Not all blogging platforms are created equal — and that's great for your organization! If you have competent internal resources with the time and expertise to implement it, a variety of blogging platforms are available for your team to download for free, purchase, or integrate with. If you're a large enterprise without the resources, fantastic Software as a Service (SaaS) vendors can will host and manage the blog — including the infrastructure, backups and software for you. If you're a one-person shop, you still have options.

Blogging platforms come in all shapes and sizes, across all Web technology platforms, and with a variety of costs, from open source with no licensing fees up to enterprise software that can cost more than $100,000 (US). And you'll find everything in between.

Determining Your Blogging Platform

Determining the right blogging solution for your company is critical, but your choice is dependent upon your internal resources, your internal expertise, and your ultimate goals. If your company has the IT resources, search engine optimization experience, analytics expertise, content writers, and online marketing experience for driving inbound marketing strategies, a simple platform like WordPress can be an outstanding platform to deploy.

If your IT team is restrictive and difficult to work with, you don't have ...