August 2010
Beginner
432 pages
9h 55m
English
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Chapter 8. Making the Most of Search Engines
In This Chapter
Analyzing keywords
Reviewing how search engines find your content
Using keywords and content to attract search engines
Registering with search engines
Leveraging search engines to increase traffic and conversions
Search engines have changed the way the Internet is navigated. According to recent statistics, 90 percent of Internet sessions start with or include a search. Search engines are constantly adjusting their algorithms to push the most relevant content to the top of the search engine results pages (SERPs) to keep users happy and coming back.
As the world's most popular search engine, Google and its algorithms changed the search engine world forever, allowing Google to dominate the search engine market. Google's methodologies incorporate the following criteria:
Popularity: The more links from relevant, authoritative domains back to your page and domain the more your pages and domains gain in ranking for the relevant keywords and phrases.
Relevance: The more relevant your content is to the keywords or phrases searched, the better the chances of your site being found for those keywords or phrases.
Recency: The more recent your content is to the keywords or phrases searched, the better the chances of your site being found for those keywords or phrases.
Frequency: The more frequently your content mentions the keywords and phrases, the better the chances of your site being found for those keywords or phrases.
Blogs allow you to write ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.