August 2010
Beginner
432 pages
9h 55m
English
Content preview from Corporate Blogging For Dummies®Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 11. Marketing and Promoting Your Blog
In This Chapter
Syndicating content with RSS
Interacting with the blogosphere
Integrating with social media
Social bookmarking
Repurposing blog content in newsletters
If a tree falls in the forest and there's nobody there to hear it, does it make a sound? If you write a blog post and there's no one there to read it, is it helping your company? No, unfortunately not.
Simply put, if you want to accelerate the growth of your blog beyond search and word of mouth, you must promote the blog, its content, and its value beyond your blogging platform.
Blogging platforms were developed with promotion in mind, though! For example, blogging platforms have feeds that are readable by other applications and tools using Really Simple Syndication (RSS). Syndication makes it possible to publish your blog post, but also integrate and extend the content through dozens of other distribution channels.
This is important. The prospects who might be interested in your content may never make an effort to visit your blog. However, they may be participating in Twitter, Facebook, LinkedIn, or other social networks. By syndicating your content into those networks, it allows you to bring your relevant message to them — where they want to see it!
This chapter discusses RSS syndication and a few other means of getting your blog noticed.
Using RSS to Syndicate Content
Really Simple Syndication (RSS) is a standard format for publishing content within an eXtensible Markup Language ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.