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Corporate Blogging For Dummies® by Chantelle Flannery, Douglas Karr

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Chapter 15. Measuring Success with Analytics

In This Chapter

  • Understanding standard analytics metrics

  • Setting analytics goals

  • Setting the value of a blog post

  • Monitoring shortened links

  • Monitoring feeds and RSS subscribers

Aside from your blogging platform, your analytics application is important when building a successful corporate blogging strategy. Analytics provide you insight into your visitors; specifically, how they are getting to your blog, what they are reading on your blog, and what actions they are taking while they visit your blog.

There are several analytics platforms on the market to choose from, including the following:

  • Alterian Webjourney (www.alterian.com/products/webanalytics): Enterprise-level analytics application

  • Clicky (www.getclicky.com): Optimized for small blogs with real-time statistics

  • CoreMetrics (www.coremetrics.com): Enterprise-level analytics application

  • Google Analytics (www.google.com/analytics): Free analytics application from Google

  • Omniture (www.omniture.com): Enterprise-level analytics application

  • Webtrends (www.webtrends.com): Enterprise-level analytics application

  • Yahoo (http://web.analytics.yahoo.com): Small business-level analytics application

By recording and observing your blogs' visitors, you will have insight into how to improve your blog to increase overall visitor volume and conversions.

It's important to note that the majority of companies never fully leverage analytics. Most companies keep an eye on statistics but never actually take action based ...

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