In This Chapter
Understanding standard analytics metrics
Setting analytics goals
Setting the value of a blog post
Monitoring shortened links
Monitoring feeds and RSS subscribers
Aside from your blogging platform, your analytics application is important when building a successful corporate blogging strategy. Analytics provide you insight into your visitors; specifically, how they are getting to your blog, what they are reading on your blog, and what actions they are taking while they visit your blog.
There are several analytics platforms on the market to choose from, including the following:
Alterian Webjourney (
www.alterian.com/products/webanalytics): Enterprise-level analytics application
www.getclicky.com): Optimized for small blogs with real-time statistics
www.coremetrics.com): Enterprise-level analytics application
Google Analytics (
www.google.com/analytics): Free analytics application from Google
www.omniture.com): Enterprise-level analytics application
www.webtrends.com): Enterprise-level analytics application
http://web.analytics.yahoo.com): Small business-level analytics application
By recording and observing your blogs' visitors, you will have insight into how to improve your blog to increase overall visitor volume and conversions.
It's important to note that the majority of companies never fully leverage analytics. Most companies keep an eye on statistics but never actually take action based ...